![]() The past five years have seen steady revenue and usage growth for MyFitnessPal, although not much has changed from the original app vision. ![]() In 2015, Under Armour acquired the company for $475 million, the second in a series of technology acquisitions by the sport apparel brand, as it attempted to become a connected fitness brand as well. The focus was solely on tracking calories, with limited fitness features.ĭuring Lee’s tenure, MyFitnessPal grew to 80 million active users. ![]()
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